Privacy Policy

PRIVACY POLICY

Rombauer Vineyards® is committed to protecting your privacy. The information that you provide to Rombauer Vineyards, 3522 Silverado Trail North, St. Helena, CA 94574 (sometimes referred to as “we”, “us” or “our”) is utilized in order for us to (among other things) provide you with the highest level of customer service reflective of the quality of our brands.

This Privacy Policy (“Policy”) applies to our offline and online data collection practices, including when you visit our website at www.rombauer.com or the websites of any of our affiliates (collectively the “Site”), inquire about our products or services, make a purchase from us, subscribe to our mailing lists or to our wine club programs or when you engage with us on social media.

This Policy is subject to our Terms of Use located at: http://rombauer.com/footer/policies/. We may update this Policy from time to time, as specified in the “Changes to This Privacy Policy” section below.

 

California state law confers certain rights relating to personal information to its residents. If you are a California resident, please also see our California Consumer Privacy Section .

Your Consent
 
You should read this entire Policy before submitting information to us in any form or using our Site. Whenever you submit personal information to us, you consent to the collection, use,  disclosure, transfer, and storage of that information in accordance with this Policy.

We may make full use of all information that is de-identified, aggregated, or otherwise not in personally identifiable form. We may also make full use of all user-generated content you submit to us, in accordance with our Terms of Use.

Collection and Use Of Information

We collect personal information using three methods: 1) from you; 2) using automated technology; and 3) using third party sources. Automated technology collects information from your computer or mobile device and includes cookies, web beacons, local shared objects, or other similar technology. More information is given below in the “Cookies and Other Technologysection.

All personal information may be used for the purposes stated in this Policy.  We will retain your personal information for the period necessary to fulfill that purpose and as otherwise needed to comply with applicable law and internal company policies.

We may combine data collected from third party sources.

We collect and use your personal information as described in the following:

  1. Personal Identifiers
    • Name, signature, mailing address, telephone number, email address, date of birth, credit card information, and location
    • Collected from you when you visit our Site (including our online activities on our Site), purchase a product (through our Site, in person, or on the phone), register for an account on our Site, join our wine club programs, enter a promotion or competition conducted by us, engage with us on social media, or otherwise interact with us through posting content on our Site, or communicating with us via phone or email
  2. Commercial Information
    • Products or services purchase, obtained, considered, reviewed or other purchasing or consuming habits
  3. Internet/ Network Activity
    • IP address, your device information, domain name, browsers you used to access our Site and services, web pages viewed, time spent on web pages, link clicks, transactions entered into and site-navigation pattern
  4. Biometric Information
    • Photographs, video, and face

Collected From:

  • You when you visit our Site (including your online activities on our Site), purchase a product (through our Site, in person, or on the phone), register for an account on our Site, join our wine club programs, enter a promotion or competition conducted by us, engage with us on social media, or otherwise interact with us through posting content on our Site, or communicating with us via phone or email
  • We may also collect information from third-party sources, such as third-party service providers, opt-in lists, publicly available data, consumer reporting agencies, other companies and referrals
  • Your computer or mobile device, through your online activities and interactions with us, including, without limitation, your use of our services, your online activity on our Site, and on our social media channels or through our third-party sources
  • Third-party sources include third-party service providers, opt-in lists, publicly available data, consumer reporting agencies, other companies and referrals
  • This site is being monitored by one or more third-party monitoring software(s), and may capture information about your visit that will help us improve the quality of our service. You may opt-out from the data that https://smart-pixl.com is collecting on your visit through a universal consumer options page located at https://smart-pixl.com/Unsub/unsub.html
  • Your in-person visit to our vineyards including but not limited to vineyard, winery, tasting room, winery events, and wine club pickups

Purposes:

  • To respond to and fulfill your requests, purchase orders, and wine club orders, follow up with you after you have communicated with us or submitted information to us, and to provide products or services that you have ordered
  • To process your order transactions, contact you regarding your order, and deliver products to you
  • To contact you via phone regarding various promotions
  • To improve our products, services, Site, and Social Media
  • To provide your with a customized user experience
  • To send promotional communications or offers regarding our products and serves (unless you have requested that we not send such communications)
  • To authenticate your account credentials and identify you, as necessary to log you in and/ or ensure the security of your account
  • For marketing, research, legal, and other business purposes
  • To comply with our policies, procedures, and legal obligations, including complying with law enforcement or governmental authority requests, investigating fraudulent activity, resolving disputes and enforcing our legal agreements and policies
  • To maintain and preserve the safety of our guests, premises, property, and products
  • Improve our premises and your customer experience
  • For marketing and promotional purposes on our Site and social media
  • To comply with our policies, procedures, and legal obligations, including complying with law enforcement or governmental authority requests, investigating fraudulent activity, resolving disputes, and enforcing our legal agreements and policies

Disclosed to:

  • Consultants, service providers, and contractors that we use to support our business and operations (e.g. hosting or operating our Site, data collection, reporting, ad response measurement, Site metrics and analytics, data analysis, delivering marketing messages and advertisements, processing credit card payments, and providing fraud detection services) who have agreed to keep the information confidential and use it only to provide the applicable services
  • Third party payment processors, including in connection with transactions where we require credit or debit card account information such as credit or payment card account information (including card number, expiration date, and security code)
  • Third party companies we work with who help to gather information from you or help us to communicate with you, including for purposes of data analytics or behavior remarketing, as explained further below
  • Third parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests
  • An acquirer or successor-in-interest in the event of a reorganization, merger, sale, change of control, consolidation, joint venture, assignment, transfer or other disposition of all or any part of Rombauer Vineyards, Inc. or its affiliates including any negotiation thereof
  • Third-party sponsors of contests, sweepstakes, discounts, and promotions that you enter into
  • Consultants, service providers, and contractors that we use to support our business and operations
  • Third parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests

Retention of Data

We will retain your personal information (collected through offline and online methods) only for as long as it is necessary for the purposes described in this Policy. We will retain and use your personal information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

Intended Audience of Websites; COPPA Compliance

We are in compliance with the requirements of the Children’s Online Privacy Protection Act (“COPPA”).  Our Site and social media accounts are not intended for people under the legal drinking age and as a result, We will not knowingly collect information from minors in the United States or elsewhere with or without the consent of their parents or guardians.  If you are not 21 or older, you should not visit or use our Site or social media accounts.

How To Access Your Personal Information

You have the right to modify the personal information we have about you. You may access and change your personal information including preferences about how we contact you.

If you no longer wish to receive email marketing communications from us, you may opt-out of receiving marketing-related emails by using the unsubscribe method provided in our communications (e.g., by clicking on the “unsubscribe” link in the email to unsubscribe). Please note that unsubscribing from our promotional material will not prevent us from contacting you for other reasons, such as order confirmations, responses to customer service inquiries, or information about an event for which you have registered.

Alternatively, to the extent that applicable law requires your prior opt-in consent to receive marketing and promotional emails, we will ask for your consent and you can choose not to opt-in.

If you do not want us to share your information with affiliates or selected business partners, or wish to have your contact information changed or removed, please contact us at info@rombauer.com.

Security

For your security, Our web-based ordering system utilizes the most up-to-date Secure Socket Layer (SSL) technology. This software ensures that all sales transaction information is transferred safely via encrypted methods.
 
All orders placed on this Site require a credit card. Upon submitting an order, all credit card numbers are transmitted via secure and encrypted methods. If desired, credit card numbers can be kept on file for future purchases. For your security, these credit card numbers are stored in secure, encrypted databases.

The transmission of information via the internet is not completely secure. Although we strive to protect your personal information in accordance with this Policy, we will not be liable for disclosure of personal information obtained due to errors in transmission or security breaches.

Cookies and other automated technology

A “cookie” is a small text file that is placed onto an Internet user’s web browser or device and is used to remember and/or obtain information about the user. A “web beacon” is a small object or image that is embedded into a web page, application, or email and is used to track activity. They are also sometimes referred to as pixels and tags.

We and/or third parties including our service providers on our behalf, use cookies, web beacons and other similar technology, to collect information for the purposes described in this Policy including analytics, targeted advertising, monitoring performance and improvement of our online services (traffic, errors, page load time, popular pages, etc.)  To find more information about cookies please visit www.allaboutcookies.org.  Most browsers are initially set to allow cookies, but also offer the option to restrict cookies or warn you of their use.  By disabling cookies, you won’t be able to enjoy the convenience provided by our customization.  You may also change your cookie settings on Facebook by learning more here:  https://www.facebook.com/policies/cookies/.

THIRD PARTY ADVERTISING AND ANALYTICS DISCLAIMERS

Examples of our third-parties such as service providers and social networking sites to help deliver our services, market, and to connect you to our services including:

Google Analytics and Facebook Pixel: We use Google Analytics and Facebook Pixel to understand how our website, services, and products perform, how you use them, and to serve you with ads on third-party websites and social networking sites like Facebook.  To learn more about how Google processes your data, please visit https://www.google.com/policies/privacy/. To opt out of Google Analytics please visit https://tools.google.com/dlpage/gaoptout. To learn more about how Facebook uses your data, please visit https://www.facebook.com/policy.php.

Advertising and Remarketing Services:  We use remarketing services to inform, optimize, and serve ads on third-party websites such as Facebook, to you based on your use of our Site and social media. To understand more about Facebook advertising, please visit https://www.facebook.com/about/ads. For more information about targeted advertising and to opt out of collection of information and ad targeting from third-party websites, including Facebook and Google, please visit http://www.aboutads.info/choices.

This Policy does not apply to, and we are not responsible for, third-party cookies, web beacons, or other tracking technologies, which are covered by such third parties’ privacy policies. For more information, we encourage you to check the privacy policies of these third parties to learn about their privacy practices.

External Links

We may make available third party applications through our Site and social media applications for your use. Links to such applications, any other websites included in this Site or links on our social media accounts operate with privacy policies beyond our control.  Unless otherwise indicated, once you have left our Site or our social media account, all use of information you provide is governed by the privacy policy of the other website’s or social media account’s operators.  We are not responsible for any transactions that occur between you and a third-party website or social media account.
 
Governing Law

This Policy and our privacy practices will be subject exclusively to the laws of the State of California, United States of America. We make no representation that this Policy and its practices comply with the laws of any other jurisdiction.

Contact Us

If you have any questions or concerns about this Policy, please contact us at info@rombauer.com.

CALIFORNIA CONSUMERS ONLY:  Your California Privacy Rights

The purpose of this section is to inform California residents from whom we may collect personal information about certain rights California affords to its residents with respect to personal information.

RIGHT TO KNOW ABOUT PERSONAL INFORMATION COLLECTED, DISCLOSED OR SOLD

You have the right to request that we disclose to you the following information about personal information we collect from you:

  • categories of personal information collected;
  • categories of sources of personal information collected;
  • the business or commercial purpose for collecting or selling personal information;
  • the categories of third parties with whom we share personal information; and
  • the specific pieces of personal information we have collected about you over the past 12 months.

You also have a right to know if we have sold or disclosed your personal information for a business purpose over the past 12 months and, if so, the categories of personal information sold or disclosed and the categories of third parties to whom the personal information was sold or disclosed, along with the business or commercial purpose for which the personal information was sold or disclosed.

Requests to Know

To make a request for any of the information set forth above (a “Request to Know”), please submit a verifiable consumer request pursuant to the instructions below.  You may only make a Request to Know twice within a 12-month period.  We will acknowledge your Request to Know within 10 days and will attempt to respond substantively within 45-90 days.

The Request to Know must provide sufficient information to allow us to verify that you are the person about whom the personal information was collected, sold or disclosed and must contain sufficient detail to allow us to properly understand, evaluate and respond to your request.  If we cannot verify your identity, we will not be able to respond to your request.

You can make a Request to Know the personal information we have about you in the following ways:

  • If you are an existing customer that has an account with us, you may make a request through the settings page on your profile here
  • If you do not have an account with us and are a visitor, you may make a request here
  • You may also make a request by phone by contacting us at 866.280.2582.

Once we receive your Request to Know, we will begin the process to verify that you are the person that is the subject of the request (the “Verification Process”).  The Verification Process consists of matching identifying information provided by you with the information we have about you in our records. If you are an account holder, making a request through your account is sufficient for verification purposes.  If you do not have an account with us, you will be asked to provide us with two or three pieces of information that will help us to verify your identification.

Information Collected 

Within the past 12 months, we have collected the  categories of personal information about California consumers as described in this Policy in the section labelled “Information Collection and Use.” To review these categories click here.

Information Sold or Disclosed

We have sold any personal information to third parties for a business or commercial purpose in the preceding 12 months.

  • Personal Identifiers
  • Commercial Information
  • Internet Activity

We have disclosed the following categories of personal information to third parties for a business or commercial purpose in the preceding 12 months:

  • Personal Identifiers
  • Commercial Information
  • Internet Activity
  • Biometric Data

We do not sell the personal information of individuals under 21 years of age without affirmative authorization.

RIGHT TO REQUEST DELETION OF PERSONAL INFORMATION

You have the right to request the deletion of your personal information collected or maintained by us (“Request to Delete”), subject to certain exceptions permitted by law.

To make a Request to Delete, please submit a verifiable consumer request pursuant to the instructions below. You may only make a Request to Delete twice within a 12-month period.  We will acknowledge your Request to Delete within 10 days and will attempt to respond substantively within 45-90 days.

The Request to Delete must provide sufficient information to allow us to verify that you are the person about whom the personal information was collected, sold or disclosed and must contain sufficient detail to allow us to properly understand, evaluate and respond to your request.  If we cannot verify your identity, we will not be able to respond to your request.  Additionally, as permitted by law, if the information requested to be deleted is necessary for us to maintain, we will not be able to comply with your request.  We will notify you if this is the case.

A Request to Delete requires two steps: 1) making the Request to Delete and 2) confirming that you want your information to be deleted.

You can make a Request to Delete in the following ways:

  • If you are a visitor and do not have an account with us, you may make a request here 
  • You may also make a request by phone by contacting us at 866.280.2582.

Once we receive your initial request to delete and your separate confirmation to delete, we will need to verify that you are the person that is the subject of the request (the “Verification Process”). The Verification Process consists of matching identifying information provided by you with the information we have about you in our records. If you are an account holder, making a request through your account is sufficient for verification purposes.  If you do not have an account with us, you should provide us with information that will help us to identify you.

We will retain correspondence, documents and information related to any Request to Know, Request to Delete, or Request to Opt-Out for 24 months  as required by law.

RIGHT TO OPT-OUT OF SALE OF PERSONAL INFORMATION

You have the right to opt-out of the sale of your personal information. As explained in the chart in the Collection and Use Of Information section (add link to chart) of this Policy, we and our third-party partners such as social networking sites and advertising companies, share your data in order to serve you with ads tailored to your preferences across various platforms. This type of sharing may be considered a “sale” under the CCPA.  You can control the information shared about you and request an opt-out.

You can make a Request to Opt Out in the following ways:

  • You may make a request here – Do Not Sell My Personal Information.
  • You may also make a request by phone by contacting us at 866-280-2582.

Cookies

As explained in our “Cookies and other technology” section (add link), you can opt out of cookies using your browser.  You may also exercise your right to opt-out of cookies using our Cookie Preference Center here.

Please Note:

  • Opt-outs are device and browser based. You must opt out on each device and each browser where you want your choice to apply.
  • Opt-outs maybe stored via cookies. If you clear cookies, your opt-out may no longer be valid and you must opt out again where you want your choices to apply.
  • We may still share your information with our service providers that help us perform functions that are necessary for our business such as vendors that host our website, credit card processors, analytics processors. These entities are contractually obligated to keep this information confidential and not use it for any purpose other than for the services they provide to our business.
  • You may still receive ads from us that are not tailored to your interests.

ADDITIONAL OPTIONS TO OPT-OUT OF SALE

In addition to the above options to opt out of the “sale” of your information under the CCPA as described above, you have controls and choices with respect to collection and use of your information by third parties. These are summarized for you below.  We do not control or maintain opt-out mechanisms for third party companies and are not responsible for their operation.

Advertising Opt-Out

You can opt out of sharing your information with third-party companies engaged in targeted advertising including social networking sites such as Google and Facebook using the following tools: For websites:  http://optout.aboutads.info/?c=2&lang=EN.  For mobile apps: http://www.aboutads.info/appchoices

Google Opt-Out

We have already entered into a service provider addendum with Google.  However, if you would like to take additional precautions to opt out of Google Analytics and Ads you can. If you are on the web, you can opt out of Google Analytics by installing Google’s Opt Out browser add on: https://tools.google.com/dlpage/gaoptout and opt out of interest-based Google ads using https://adssettings.google.com/u/0/authenticated.

Facebook Ad Preferences

To understand more about Facebook advertising and manage your preferences, please visit https://www.facebook.com/about/ads. Login to Facebook and go to Settings > Ads > Ad Settings (web) or Ad Preferences > Ad Settings (app) for more information.

RIGHT TO NON-DISCRIMINATION FOR EXERCISING CONSUMER PRIVACY RIGHTS

You have the right not to receive discriminatory treatment for exercising your privacy rights conferred by the California Consumer Privacy Act, including by exercising the rights specified herein.

AUTHORIZED AGENT INFORMATION

You may designate an authorized agent to make a request on your behalf under the California Consumer Privacy Act.

In order to allow an authorized agent to make a request on your behalf, please email us at info@rombauer.com to provide your written request and consent to an authorized agent.

When your authorized agent makes a request related to your personal information, we will require the agent to provide the above written permission.  We may also require that you verify your own identity directly with us at the time such a request is made.

We can deny such requests if the authorized agent cannot provide to the business the consumer’s signed permission demonstrating that they have been authorized by the consumer to act on the consumer’s behalf.

California Do Not Track Notice: Because there are not yet common, industry accepted “do not track” standards and systems, our website does not respond to Do Not Track signals.  In addition, we may allow third parties to collect personal information from your activity on our website, as described in the “Information Collection and Use” section above.

California Shine The Light Disclosure Information

Although we do not disclose to any third parties for their marketing purposes any personal information, California residents are entitled to receive the following disclosure information under California law:

Under California Law, California residents have the right to request in writing from businesses with which they have an established business relationship, (1) a list of the categories of personal information, such as name, address, e-mail address, and the type of services provided to the customer, that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes, and (2) the names and addresses of all such third parties.  We will respond to such written requests within 30 days following receipt at the e-mail or mailing address specified below under “Contact Us”.  If we receive your request at a different e-mail or mailing address, we will respond within a reasonable period of time, but not to exceed 150 days from the date received.  Please note that we are required to respond to each customer only once per calendar year.]

CONTACT FOR MORE INFORMATION

For information and questions about the use of your personal information or this California Consumer Privacy Section or your rights under California law, you may contact us  at info@Rombauer.com.

Changes to This Privacy Policy

This  Policy may be revised from time to time for any reason.  If this  Policy changes, the revised policy will include a new effective date, and we will notify you of such changes by posting the revised policy on this page.  Be sure to check the Policy whenever you submit personal information to us.

 

 

 

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